AI in Graphic Design Process - Design Development - Product Advertisement

Nebula Bar In Space

In the development of product advertisements for the Nebula Bars, the primary objective was to create engaging visuals that seamlessly integrated the product within a captivating space-themed setting. Initially, I was inspired to manipulate a photograph of an astronaut during a spacewalk, intending to place the product bar in his hands. This concept aimed to bridge the allure of outer space with the tangibility of the product. However, challenges arose when trying to utilise AI for intricate manipulations, especially those involving the complexities of hands and fingers as most generative AIs, even advanced ones like Midjourney, struggle with such detailed tasks. 

 


 

Pivoting from this initial idea, I moved towards a more abstract and futuristic concept. Envisioning a platform inside a spaceship with a window displaying the vastness of space seemed promising. However, to ensure the product remained the focal point, I simplified the scene, and the final design showcased the Nebula bar as a hologram coming out of a futuristic device set against a starry backdrop, effectively capturing the space theme while emphasising the product.

 

But the journey didn't stop there. Advertisements need to be versatile, suitable for everything from Instagram squares to print layouts. I was hopeful that AI tools, like VanceAI and Creatopy, would be the answer, promising easy resizing while maintaining design integrity. However, they often misinterpreted the design's layers, and their limited font options threatened the brand's identity.

 

Realizing the importance of preserving the advertisement's core design, I turned to trusted Photoshop techniques. By expanding the design canvas and using generative fill, I ensured the Nebula Bar advertisement looked stunning, no matter the size or platform.

 


Comments

Post a Comment

Popular posts from this blog

AI in Graphic Design Process - Finalisation and Delivery

Image
Preparing for Hand-In When it comes to wrapping up a design project, the final retouches and delivery phases are crucial. For this final project it meant preparing for final submission of all my finalised designs, its mockups, screen cast and all working files.  While AI tools showed promise, they couldn't match the precision required for layout creation and I crafted the brand guidelines manually in a reader-friendly horizontal format. They detail how brand assets, such as colours, fonts, and logos, should be used in various applications. Separately, to offer a tangible representation of how the designs would manifest in real-world settings, I created detailed mockups, which when coupled with a screencast of my website, provided a comprehensive visual narrative of the project's outcome.  A cornerstone of this project was its organization. From the outset, I was resolute about maintaining a structured approach. My final designs are neatly housed within descriptively la...
Read more

AI in Graphic Design Process - Ideation

Image
Brainstorming The initial phase of brainstorming led me to ChatGPT. By feeding the AI the entire organized brief, it managed to produce some intriguing concepts, such as rocket launch and the planet infusion idea. While these served as an excellent foundation, the AI's capacity to switch rapidly between varied concepts - a critical facet of brainstorming - was found wanting. Nevertheless, I found value in these AI-generated ideas, using them as foundational stones for further development.   Mindmapping For the mind mapping phase, I turned to an AI tool named MyMap (MyMap.ai, 2023), which promotes AI-driven conversations in a 2D map format with branching capabilities. But instead of fluidly branching from my inputs, it offered verbose, AI-generated points. This produced a cluttered mental landscape, prompting a return to the time-tested method of manual mind mapping. Additionally they offer complete mindmap generation based on input keyword but these results were more or le...
Read more

AI in Graphic Design Process - Presentation and Revision

Image
 Human feedback When diving deep into the world of AI-driven design, I've been amazed at the capabilities of machines. But as I had dabbled with AI-generated presentations and even simulated client feedback in previous step of this graphic design process, they had their limitations and it became clear that genuine human feedback was irreplaceable, especially when refining design concepts. So, for this critical stage, I decided to go old school and I chose to gather direct feedback from real people that would into the imaginary company's target audience - millennials and Gen Z, aged between 18 and 35, of all genders - adventurous, open-minded, enjoy trying new experiences, and are health-conscious . My first step was to craft a questionnaire. With the help of ChatGPT, I generated few initial drafts. After some tweaks and combination, I had a 10-question survey in hand. It was a mix of open-ended queries, rating scales, and multiple-choice questions, all des...
Read more