AI in Graphic Design Process - Design Development - Social Media Design

 AI in Social Media

When it comes to establishing a brand's digital footprint, social media is often the first port of call. For CosmoBites, I chose Instagram as our stage, aiming to design an all-encompassing profile that included everything from the main page and story highlights to individual posts and templates for future content.

First I started exploring available AI tools - in this case AdCreative, a platform that promises a seamless journey in social media design. On paper, it looked perfect: a plethora of design options, easy customization, and quick results. But those promises didn't equal reality.


Using this tool and trying to create some outputs from their several categories - Ad Packages, Ad Creatives or Social Creatives - All require input of picture, headline, punchline - and all of them gave me back the same results - template feel like look which looked horrible and completely lacking anything to do with the brand Cosmobites. All the templates felt too generic, typography design nonexistent. All you could base off were the conversion rates that were getting shoved into your face but not a single detail how this score works. Even if someone decided to pay for this service, I don't see it bringing results at all. 

Coming from this, maximally drawing inspiration from the various layouts, I decided to go back to basics and design manually. By crafting each element from the ground up, I ensured that CosmoBites' true identity shone through on Instagram, providing an authentic and memorable experience for our followers.




The journey reinforced a valuable lesson for me: while AI and automation can offer convenience and speed, there's a unique authenticity that comes from a human touch. It's this blend of technology and personal creativity that, when balanced right, can lead to truly captivating results. As brands evolve in the digital age, finding that balance will be key to creating genuine connections with audiences.

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